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The Brief:
Create an integrated campaign that demonstrates the marketing power of the mobile phone in the hands of a 16-24 year old audience.
The Soultion:
Push—a biannual free festival coordinated by Blyk Mobile and funded solely by brands and advertisers. The festival will be a culmination of art, music and sports that reaches the always changing youth market. Push utilizes mobile technology and the Blyk network to create a social network based event that changes with user feedback, opinions and preferences. Attendees will download an easy to use app that turns their mobile device into a event controller, giving them the opportunity to voice thoughts and opinions on the music they prefer, who they think is worthy of competing and wining at the event.
